Search Engine Optimisation (SEO)

Our web marketing service is aimed at getting your website listed high up in the natural search engine listings. This is so important that all our websites include WebOptimise (Bronze) for FREE.

Optimisation of web page content, submission of details to search engines and directories, and assistance with obtaining links to your website are the three important aspects to web marketing we include.

The key elements to search engine optimisation are:

  • Research into your business area to determine search phrases for website pages 
  • Analysis of your website content and structure
  • Onsite optimisation of website pages
  • Offsite optimisation, aimed at directing more traffic to your website.
  • Monitoring progress then making optimisation changes

Good page content is the starting point. Then we identify with you the words and phrases that are relevant to your business; often these are words used by your customers in relation to your products and services.

The WebOptimise services requires updates to your website, with our permission of course. Rules specified by search engines are followed, we will only use acceptable methods and tactics.

WebOptimise – Bronze

WebOptimise (Bronze) has the following objectives:

  • To generate traffic to the website through natural search results using search phrases related to the business, primarily directed at the home page.

WebOptimise (Bronze) includes:

  • Keyword analysis – core business only
  • Optimisation of the home page
  • Xml sitemap
  • Submission to Google

WebOptimise – BronzePlus

WebOptimise (BronzePlus) has the following objectives:

  • To promote your business and website locally and in social media.

WebOptimise (BronzePlus) includes:

  • Deeper keyword analysis
  • Competitor backlink analysis
  • Advice on how to setup SEO friendly webpages
  • On site set up of Google Places
  • Advice on setting up a Facebook business page
  • Adding social media links to your website

There is a one off charge for this service.

WebOptimise – Silver

WebOptimise (Silver) service has the following objectives:

  • To promote the website in regionally or nationally
  • To target additional pages for specific search phrases
  • To increase contact from directly relevant search phrases
  • To change as the business changes over time.

WebOptimise (Silver) search engine optimisation service concentrates on deep optimisation of your website, and encouraging you to expand the website with new content. This service is ideal for information and e-commerce websites, where there are many aspects to a business.

WebOptimise (Silver) includes:

  • Initial setup with analysis of business keywords and phrases
  • Initial changes to your website to maximise keywords and phrases
  • Submission of the website details to major search engines
  • Advice on link strategy

The ongoing service includes:

  • Submission of website to search engines until indexed
  • Quarterly review and report of search engine results for search phrases
  • Quarterly update of the website to maximise keywords and phrases with recommendations for other changes
  • Ongoing advice about search engine optimisation of the website
  • Telephone and e-mail support for optimisation issues.

We get excellent results with WebOptimise Silver, with increased website traffic and more importantly increased relevant contact through the website.

There is a setup charge and an ongoing support charge with this service.